National Parks of Japan


Discover New Possibilities
Through Adventures
in National Parks

Japan, enveloped by the sea and graced with over 80% of its land veiled in lush forests, is bestowed with a bountiful natural environment brimming with seasonal allure.
Immerse yourself in the very essence of nature, engaging all your senses, while exploring the rich history and diverse cultures that thrive in each region. Embrace the inspiration and new horizons that unfold through interactions with local communities.
Embark on an unforgettable "ADVENTURE," guided by Japan's world-renowned national parks, where you'll journey into the depths of your own unexplored territories.

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Enjoy nature and protect nature.
A place where Nature, Culture, History, and People converge.

In October 2020, Goldwin established a partnership with the Ministry of the Environment as an "Official Partner of National Parks."

Leveraging our expertise gained from years of experience, we aim to showcase the stunning landscapes and the joy of staying in Japan's world-renowned national parks. At the same time, we seek to stimulate the regions where these national parks are located and connect the rich natural environment to the future.

We hope that this initiative will allow more people to experience the beauty of national parks and foster a sense of closeness to nature in their everyday lives.


A tale to "discover"
the hidden charms of national parks.

While many people are aware of the existence of national parks, they might not fully understand their true essence. In this 'Story', we travel to national parks across Japan to not only experience their abundant nature but also to connect with the history and culture that has been nurtured in these lands. Through this journey of 'discovery=DISCOVER', we weave together the tale with beautiful photographs and prose.

Drift Ice -
Crafting the Circle of Life

Daisuke Imura Shiretoko National Park

While Shiretoko boasts several number one distinctions in Japan, including the highest population of brown bears and the highest volume of salmon catch, all of these accolades originate from nature. The grand and rich nature of Shiretoko is said to be supported by drift ice. Eager to experience the circle of life beginning with drift ice, we embarked on a journey to Shiretoko National Park, commemorating its 60th anniversary this year.

Seeking Future Tourist Destinations
in Harmony with Nature

Keishiro Suehiro Akan-kohan National Ski Area

This year marks the 90th anniversary of Akan-Mashu National Park, a national park replete with many attractive destinations. More renowned for its tourist allure than as national park status, the area boasts numerous sites: the hot springs town beside Lake Akan; the scenic vistas of Lake Mashu; and Lake Kussharo, a sanctuary for visiting swans. But amidst such splendor, how do locals interact with nature? This piece delves into the practices of the local residents, who have long served as custodians of this rich natural heritage. They seek a sustainable tourism model that harmoniously coexists with the natural world.

Dialogue Between Nature and Humanity
Toward the Future in the Harsh Northern Environment

Shinya Okada / Hiroto Kumagai Rishiri-Rebun-Sarobetsu National Park

Rishiri-Rebun-Sarobetsu National Park: a place of dynamic and diverse landscapes, including mountains like Mount Rishiri, various alpine plants, and one of Japan's largest plain, the Sarobetsu Plain. As 2024 approaches, the park will celebrate its 50th anniversary.
While it stands as a major tourist destination, welcoming a multitude of visitors, the park also confronts a range of challenges.
In response, the dedicated guardians of the north work tirelessly, striving to discover solutions.
Within the northernmost national park, a dialogue unfolds between nature and people, carrying within it hints for a future of coexistence.

The Respect for the Cycle of Water and Fire
The Story of Symbiotic Coexistence Passed Down to Generations

Kenji Kouno Joshin’etsukogen National Park

The vast Joshin’etsukogen National Park is the fourth largest in Japan. To be honest, we had a difficult time deciding where to visit, but this time, we decided to focus on Nozawa Onsen Village. The deciding factor was the words of Kenji Kono, The North Face Athlete, who said, "If you're interested in an intriguing story revolving around water, it's the perfect place." With Kenji Kono, who is from Nozawa Onsen Village and currently serves as the chairman of the village's tourism association, let us embark on a journey of water and fire.

The Blessings Brought by Mount Hakusan:

Yutaro Someya Hakusan National Park

Hakusan National Park spans across four prefectures - Toyama, Ishikawa, Fukui, and Gifu. At its heart lies the Hakusan mountain range, which has long been the object of mountain worship. Known for its heavy snowfall, the mountains receive approximately 600 million tons of snow annually due to the northwestern seasonal winds. While winters are harsh, the melting snow provides abundant water that sustains the thriving life in the villages below. Let us embark on a journey climbing Mount Hakusan and experiencing the mountain life at its foothills, revealing the true essence of mountain worship.

Products Original products that aim to achieve the sustainable 'conservation and utilization' of national parks.

Items designed with the logos of the national parks, using environmentally friendly materials such as recycled polyester and organic cotton.

Part of the proceeds from these sales will be donated to support the conservation and management of national park areas.